Strategy.
Image.
Instinct.

Reframe the way you’re seen

We build brands people feel.

Reframe is a creative agency in Amman, turning strategy into distinctive images, films and campaigns.

From the first idea to the way it lives on your feed, we bring a clear point of view to every frame.

Beauty,
reframed.

Manicure becomes an editorial object. Color, texture and everyday details build a complete beauty world.

Pink Kanyo manicure styled with a colorful statement bag

Turquoise Kanyo manicure styled with fashion accessories

Kanyo manicure product concept styled with an ice cream cone

Pink Kanyo manicure holding a gelato cone

Kanyo manicure and gold jewelry photographed in blue water

Kanyo pearlescent sage manicure photographed against a jar of green olives

Behind the work

The brief: Give beauty services a distinctive visual identity.
Our idea: Place the manicure within a lifestyle, using playful objects and deliberate color pairings.
What we created: Beauty photography, seasonal manicure studies, campaign imagery and a coordinated social grid.

Kanyo ×
Al Alyaa Jewelry.

Kanyo’s manicure palette meets Al Alyaa Jewelry. Gold, gemstones and autumn textures, styled as one editorial story.

Kanyo burgundy manicure and Al Alyaa Jewelry gemstone rings styled with a pumpkin

Kanyo sage manicure and a delicate Al Alyaa Jewelry ring in a beauty portrait

Kanyo multicolor manicure and Al Alyaa Jewelry gold rings styled with a sunflower

Kanyo autumn manicure and sculptural Al Alyaa Jewelry gold rings over an editorial book

Kanyo sage manicure and Al Alyaa Jewelry rings among green leaves

Kanyo burgundy manicure and an Al Alyaa Jewelry emerald ring with autumn fruit

Kanyo red manicure and Al Alyaa Jewelry emerald and amber rings holding a pomegranate

Outside the
expected.

We took the campaign to the Dead Sea, making its light, landscape and movement part of the creative direction.

Kanyo manicure campaign photographed with a pineapple at the Dead Sea

Kanyo beauty campaign photographed with watermelon at the Dead Sea

Kanyo manicure and jewelry detail photographed at the Dead Sea

Kanyo outdoor beauty treatment campaign at the Dead Sea

Behind the work

The brief: Take Kanyo’s beauty imagery beyond the studio.
Our idea: Use the Dead Sea’s natural textures and warm light as the setting for a summer story.
What we created: Four editorial photographs and a vertical location film.

Quiet
brilliance.

Light, styling and detail give the jewellery space to speak.

Behind the work

The brief: Show the detail and character of the jewellery.
Our idea: Keep the composition restrained, with attention on light, texture and styling.
What we created: A pair of jewellery campaign portraits.

Made to be
craved.

Movement, appetite and everyday ritual. A social world built around the coffeehouse experience.

K Coffee iced drink reflected in sunglasses

Friends enjoying food and drinks at K Coffee

Two friends enjoying K Coffee drinks beneath the words Coffee Brings People Together

Behind the work

The brief: Give K Coffee a recognizable presence across social media.
Our idea: Bring drinks, food and the people around them into one visual story.
What we created: A campaign film, product photography, lifestyle frames and social artwork.

Slow down.
Stay a while.

Olive tones, warm light and coffee worth slowing down for. A visual story for Clover Coffee House.

Clover iced caramel coffee with a branded olive cup and scattered coffee beans

Two people sharing an iced Clover coffee in the coffeehouse

Clover coffee in a ceramic mug styled with a Lotus biscuit and coffee beans

A guest enjoying a Clover coffee in the olive and cream coffeehouse

Behind the work

The brief: Give Clover’s drinks and coffeehouse atmosphere a clear visual identity.
Our idea: Pair olive and cream branding with soft light, coffee details and natural human moments.
What we created: Coffee photography, product details and lifestyle imagery.

One more
slice.

From the first cheese pull to the last slice. A warm, playful visual world for Tavola’s Italian table.

A hand lifting a slice of Tavola pizza with a melted cheese pull

Tavola pizza styled on a tiled background with the words Slice Me

Tavola pizza on a wooden peel surrounded by branded orange pizza boxes

Friends sharing a Tavola pizza from its signature orange box

Tavola pizza and an orange box styled on a yellow car with Arabic campaign lettering

Behind the work

The brief: Make Tavola’s pizza feel warm, generous and full of personality.
Our idea: Let cheese pulls, sharing and orange packaging carry the story.
What we created: Food photography and playful social campaign compositions.

Play,
directed.

Joyful films and playful imagery capture the energy of a family experience.

Behind the work

The brief: Communicate the energy of the Kidose experience.
Our idea: Build the story around movement, expression and moments of play.
What we created: Vertical films, social photography and a coordinated grid.

Flavor with
a pulse.

Product, personality and moments of pleasure, expressed through bold campaign imagery.

Dolce Dose lifestyle drink campaign portrait

Behind the work

The brief: Create a distinctive social presence for Dolce Dose.
Our idea: Connect the product with expressive color and everyday enjoyment.
What we created: Drink photography, lifestyle portraits and an editorial concept study.

Care in
clear focus.

Clear, approachable photography and film for patient education.

My Clinic respiratory treatment campaign

My Clinic doctor portrait with stethoscope

Behind the work

The brief: Present the clinic and its care in an approachable way.
Our idea: Keep the focus on real details and readable information within the film.
What we created: A vertical educational film with on-screen text and two clinical portraits.

Every frame.
One identity.

Campaign imagery, service stories and everyday moments, composed into a consistent social presence.

From first thought
to final frame.

01
Social media management
Direction, calendars & community
02
Strategy
Positioning, concepts & campaigns
03
Photography
Editorial, product & lifestyle
04
Videography
Reels, brand films & social cuts
05
Graphic design
Identity, social & art direction
06
Influencer marketing
Talent, outreach & activations
07
Campaign creation
Concept, production & rollout

Kanyo × Al Alyaa Jewelry · Diva Diamonds · K Coffee · Clover · Tavola · Kidose · Dolce Dose · My Clinic

Let’s make
an impression.

Start a conversation ↗Reframejo@gmail.com ↗

+962 7 9944 1435 Instagram / @reframe.jo ↗

A moment.
Yours.